If you're releasing a small movie with almost no budget for an ad campaign, and are planning a slow release that starts in New York and LA and then expands from there, have a section on your website that outlines what dates it will be in what cities. I'm dying to know when Portland will get An Education, and if we'll get such films as Wild Grass and The White Ribbon, but Sony Pictures Classics is consistently bad at this. Everything is always "coming soon to a theater near you," but in reality that's not always the case.
I mean, we're talking about films that are hard enough to get people to see as it is. Why make it harder?